The employers in the video invest in staff training and certification in tourism because they believe it is essential for providing high-quality service to their customers. They mention that having well-trained and certified staff not only improves the overall experience for guests, but also helps to increase customer satisfaction and loyalty. Additionally, they believe that investing in staff training helps to improve employee morale and motivation, leading to a more positive work environment and ultimately better business results. Overall, the employers see staff training and certification as a worthwhile investment that ultimately benefits both their employees and their customers.
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